I just ran across Patrick Lencioni’s 2010 book, Getting Naked, and thought his message that consultants need to be vulnerable particularly relevant given today’s business environment. I completely related to the three fears that block consultants from providing excellent service to their clients and will be profiling one a day. Today’s blog is the fear of losing business which causes consultants to avoid the very things that ultimately build trust and loyalty. It can be remedied by entering the danger (speaking up in high risk situations), telling the kind truth, giving away business and consulting instead of selling.