Business Blogs: A Practical Guidebook By Bill Ives,
Ph.D. and Amanda G. Watlington, Ph.D., A.P.R.
Self Published in 2005
ISBN 0-9766180-0-1
If you want to find out more about blogging and
you're looking for a single resource that has
everything you'll need then this could be it. It's
well written, has plenty of screen shots and is an
easy engaging read.
This guide to blogging is divided into three
sections. The first deals with the business side of
blogging and answers questions such as - What is a
blog and why would a business have one? The short
answer is that blogging is a new way of
communicating with people on the Internet which
combines online journaling, discussion groups and
subscription. Their popularity is rising
dramatically; of particular interest to Muse readers
might be the final chapter in section one that looks
at how to use a blog within an organization to help
improve communication, build community, manage
knowledge and provide a platform for learning.
If section one has convinced you that you need to
start a blog, then section two provides all the
information you need to get started. It begins by
discussing the various ways to get your blog hosted,
and includes tips on defining your blog's audience,
growing that audience and "writing powerful posts".
The final section provides details of 70 blog case
studies. These are divided into five chapters
covering Small to Mid-Size Business, Consultants,
Non-Profit Organizations, Individuals in Large
Organizations and Blog Tool and Service Providers.
The authors interviewed 70 bloggers for this section
and state "we decided to have them present their
experience in their own way, using their own
language . . . editing their words only in the
interest of brevity and clarity."
The book is available in various formats
(downloadable PDF, CD and paper), it's bang up to
date (the interviews took place between July 2004
and March 2005), and I found it wonderful having all
this information collected together in one place.